Thursday, 14 August 2008 18:30 by
Admin
Greetings! My name is D.R. Peck and in concert with my team, we are
ready and able to be your in-house experts on Internet advertising for
the lodging industry.
Unsure about where to advertise on the Internet?
No time to evaluate each incoming email that offers to send travelers to your website?
Pondering whether to give 30% of your room rate away to big name Internet sites?
Inn
Strategy's primary focus is on Bed and Breakfast directories, Lodging
directories and Travel directories. Each of these advertising sites is
rated on a 1-4 scale for your convenience. Using suitcases as our
graphic image, a site with 4 suitcases has been deemed a very good
value. The bigger the "bang for your buck" the higher the rating.
There
are over 600 web sites in over 35 categories that are organized and
classified for you. While knowing which sites offer the best value is
important, knowing which sites are not a good value may be even more
valuable. Since no one has an endless advertising budget, saving money
by eliminating poorly performing web directories from your advertising
portfolio is essential.
In addition to the classification and
ratings, you can manage your Internet advertising portfolio by creating
your own list of sites in which you are listed. For each of these sites
you are able to keep track of:
Your Username
Your Password
Price you paid to advertise on the site
Expiration date
Type of listing (monthly fee, free, link swap, PPC, membership, etc.)
There is also a Notes field to help you keep track of relevant information.
You can copy and paste the web address for your listing. One click allows you to see your ad on each site.
We have direct links to the Home page, Logon page, Pricing page and Specials page (if they have one) for each advertising site.
The price to have 24/7 access to the software and site ratings is as follows:
$10 per month and $2 per month per room.
No contract, no early termination fee.
A 5 room bed and breakfast would pay $20 a month ($10 plus 5 rooms x $2 per month).
The
reason larger properties will pay more (a 12 room inn pays more than a
5 room inn) is that they have more rooms to fill and will benefit more
by professional optimization of their advertising budget.
At
present, we have excellent coverage on the national advertising
directory sites. Regional sites (featuring only New Jersey bed and
breakfasts for example) will be added on an ongoing basis. One reason
for this is to keep providing additional value to keep you as a
customer.
Besides a comprehensive database of national, regional
and localized web sites where prospective guests for your lodging
property would visit, there are always newcomer web sites seeking your
ad dollars. As they emerge we will evaluate and post our 'bang for the
buck' opinion.
Our mission is to remove the anxiety that comes
with not knowing how to respond to each new email offering advertising
on the Internet and to allow you to go to bed at night knowing you have
done all that can be done with your Internet advertising efforts.
Sweet dreams...